Be social at scale.

That depends on your brand and targeted audience. Posting the same content across multiple platforms allows users to interact with the content on their preferred platform. [ Facebook, X a.k.a. Twitter, Pinterest etc. ] However, defining goals for your social media marketing campaign will help determine which platforms you should focus on. Be there on the platforms your clients, mostly use.

Organic and paid social media promotions, both have their place in a marketing campaign. Posts, shares, comments, likes, or messages are your organic social media marketing efforts. Paid social media are influenced by advertising dollars spent. It includes boosted posts, ads optimized for clicks, lead generation forms, and video ads. A successful social media marketing strategy is one that utilizes both organic and paid social media. A mix of both organic and paid ensures a greater reach and following.

Post consistently, let your passion and personality shine through. Engage in conversations, answer questions, encourage audience engagement. Provide valuable content and be creative.

In order to provide a suitable solution as close as possible to a client exact requirements, it is important to obtain as much information as to what his or her needs and expectations are, the medium from within which they operate, the scope of use for the products and services they envisage to purchase, previous experience with any of the products and services we offer, and so on. Based on the data collected we would be able to customize a flexible offer and an action plan that will suit and complement the client present setup, resources and experience.