The informative, the intriguing,

Absolutely. That's why they are used by anyone from the small local shops to the big companies. Like anything else, it's not guaranteed though, especially if you have a false set of expectations [ presumed or implied ] of what it can or should achieve. You will also need to provide quality and "of value" content, and mail it out to your list consistently.

For some businesses, a newsletter is one way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content or an individual marketing message. Tailor your email message to your OWN audience [ do not, ever, buy an e-mail targets list ], and see what works best through experimentation.

There are advantages and disadvantages to both. In-house : Although not for everyone [ the learning curve is steep and pitfalls are numerous ], organizing campaigns, viewing analytics, and reaching out to customers via email by using various types of software or third party services, makes it possible and easier now, than ever before. Outsourced : If you want to cut down costs, make sure that the E-Mail Marketing campaign you envisage is set up properly and will get the attention it deserves, or you want to concentrate on other [ more relevant ] aspects of managing your business. To be honest a safe bet would be both in paralel, and once confident and aware of what it takes, ... In-House.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.