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Google, Bing, Yahoo, Baidu's [ and not only ] response to a user’s search query. Or simply put, you type something on those search engines' search forms, and SERPs is what you get back. The listings on those SERPs are usually split into two categories: organic [ SEO ] listings and paid results or PPC ads.

This question usually stems from a complete misunderstanding of those terms. So, the short answer is both. You catalogue [ SEO ] your site content inside a code snippet called metadata. That's what the search engines look for or you might say, the language that they use to communicate with your site. They take that data and use it to position your site on a Search Engine Result Page [ SERP ].

Unless you invest in a very costly PPC campaign, most likely no. Use your common sense. Let's say you sell clothes. There are at least 20 high street shops doing the same. Also on a local level, probably your competition [ another 2 to 5 businesses ] are involved on the same trade. Do the maths. Well past 10 businesses vie for the same top 10 spots. Some of them with huge budgets spent on advertising. If anyone claims that they can do it, ask the price for the privilege and make them agree to get paid after you see the results. SERPs Optimization is done for ethical reasons and is what Search Engines expect to find when indexing your site. See the answer to the next question.

Because it is how you build credibility with Google and other search engines, and that will pay dividends over time. When a person searches for something, they have a desired outcome. If your search engine optimized [ SEO ] content is what they are looking for [ whether it’s an answer, concert tickets, or a dog photo ] search engines [ in the long run ] will reward you by serving your site content to those who seek it. Remember that. Good honest, SERPs optimized content. Do not fall for fake promises.

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