In its broadest sense, every email sent to a potential or current customer could be considered E-Mail marketing. Or is it? E-Mail Marketing is a component of direct online marketing, commonly known as [ newsletters ], which uses the electronic mail to spread various messages to a wider audience. There are several reasons why businesses use e-mail marketing, among them, the two most prevailing ones being: [ 1 ] to maintain the customer relationship or to enhance customer' brand loyalty, and  to acquire new customers or to convince old customers to return.
When done properly, email marketing can be highly effective tool to promote your message to the targeted audience, with a minimum of effort, while at the same time observing the global standards and regulations. Our service is all about delivering the tools and expertise on how to use the e-mail marketing to help your business grow, and to ensure that when potential customers are ready to buy, your website will be the place to look.
Set your camapaign goals. evaluate if they are met via detailed insights and metrics.
A separate set of tools for each engagement be it seo ppc or newsletters.
The right message, to the right person at the right time on the right channel.
In time our tools will deliver on better brand awareness serp rankings or both.
E-Mail campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand, products and/or services. The trick is to convey to the audience that your services will provide them with a solution and if products is what you offer, are of a significant value, and the price they pay for it justifies their investment, be it time money or both.
Absolutely. That's why they are used by anyone from the small local shops to the big companies. Like anything else, it's not guaranteed though, especially if you have a false set of expectations of what it can or should achieve. You will also need to provide quality and of valuable content, and mail it out to your list consistently.
For some businesses, a newsletter is one way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content or an individual marketing message. Tailor your email message to your audience [ do not, ever, buy an e-mail targets list ], and see what works best through experimentation.
There are advantages and disadvantages to both. In-house: Although not for everyone [ the learning curve is steep and pitfalls are numerous ], organizing campaigns, viewing analytics, and reaching out to customers via email by using various types of software or third party services, makes it possible and easier now, than ever before. Outsourced : If you want to cut down costs, make sure that the E-Mail Marketing campaign you envisage is set up properly and will get the attention it deserves, or you want to concentrate on other [ more relevant ] aspects of managing your business.
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